Month: September 2025

GOUACHE – the most forgiving medium

by adamhalevi, posted in Adam Green, Daniel Gibson, Ein Kerem, gouache, Gouache Painting, Jerusalem Forest, Jerusalem Hills, Landscape Painting, Painting from Photographs, Rhodes, Watercolours

In my four decades or so as a professional artist, fine and commercial, my most successful medium, from a financial perspective was gouache.

For those who may not know, gouache (also called body-colour) is a form of watercolour paint, but with a denser, “gummier” pigment and more body and opacity. All of which makes it a highly versatile medium. Add more water, and it’s virtually watercolour, use less water, or none, it can be applied almost like acrylic or even oil-paint.

These days, gouache is mostly the go-to medium for commercial artists, especially poster designers requiring large areas of flat, uniform colour on stretched papers.

I was unusual as a late 20th century artist, in that for the first part of my career I used gouache extensively for making “serious” fine art images, which turned out to be advantageous in two ways. Firstly; I found that my “serious” gouache paintings were highly commercial in themselves – in that they sold well, and secondly; when I made the transition to commercial art and illustration, I had developed all the requisite familiarity with this most commercial of paints.

Several past posts have already been devoted to the pictures I made during the latter, commercial part of my career. So, presented here for the first time is a selection of “fine-art” gouaches, painted mainly after I left art school until the late 1980’s. All but the most “watercoloury” one of these were sold, which reflects the relative success I had regarding the gouache versus watercolour.

Lace Ladies of Lindos (Rhodes) – 1985 (59 x 84cm / 23 x 33″). This was one of my very successful images and I repeated it in several forms and media.
Olive Trees at Delphi – 1987 (59 x 84cm / 23 x 33″). I’ve always held olive trees in a kind of awe. I think this picture describes both their hardiness and their beauty. Little did I know when I made this picture, that just six years later I would have olive trees of my own.
Jerusalem Pines near Jerusalem – 1987 (84 x 59cm / 33 x 23″). Another tree-themed picture, derived from the only trip abroad I devoted entirely to painting. Together with my friend from Saint Martin’s, Danny Gibson, we spent three weeks walking and sketching in the hills west of Jerusalem above the picturesque village of Ein Kerem. The reams of sketches I did there (mostly in coloured pen and ink) provided me with excellent source material for years to come.
“SHOT!” – 1989 (84 x 59cm / 33 x 23″). I’m not by nature sensationalist or morbidly voyeuristic, but there was something about this image of man being shot in El Salvador that I found fascinating, powerful and strangely graceful . it was copied from a photo in a newspaper, and I have not done anything like it before or since.
Aura on Boulogne Beach – 1995 (84 x 59cm / 33 x 23″). The most watercolour-like of the painting presented here, a sponged wash. However, the subsequent contrast in texture of the dog (our late beloved Maremma Sheepdog, Aura), in thickly applied Titanium white would be harder to achieve in pure watercolour. This picture dates from a later period than the others, when I had moved into commercial art. This was a spur of the moment (note the rippled, unstretched paper), somewhat emotional testament to our miserable , enforced sojourn in Boulogne-Sur-Mer.