In 1992, at an exhibition of my poster-style paintings, someone remarked to me in a disparaging tone, ‘you know Adam, these sort of pictures are to fine art what film music is to classical music…’ She meant the observation as an insult, and at the time, although I basically agreed with the premise of her analogy, I felt duly insulted. But soon afterwards I realised that it was her intent and her tone that had upset me, not her premise.
The fact was, I had always been a huge admirer of film music and its composers, several of whom I believed then, and continue to believe today to be geniuses in their own right, every bit as accomplished in their own way as their “classical” contemporaries (after all, what will be more listened to in a hundred year’s time, Elmer Bernstein’s score to The Magnificent Seven, or Pierre Boulez’s “explosante-fixe”?). So, having my work compared to movie tunes was for me, in its purest sense, a unintended complement.
Sure, it can be argued that poster artists are merely creating visual mood music to the given theme, but that is no bad thing, and if executed well, and with feeling, a great poster can be at least as impressive an image as any piece of “pure” art. Ultimately, as with the best film music, if the piece lives on in the memory and has the power to stir deep feelings then surely this means it is good and worthy art.
However, unlike my commissioned advertising work, my non-commissioned posters were a bit like movie music without a movie. And some time after this particular exhibition an album of exactly that type of music called Eternal Echoes was released by that greatest of British film music composers, John Barry (Lion In Winter, Zulu, You Only Live Twice, Midnight Cowboy, Born Free and The Ipcress File to name just a few masterpieces). I was initially quite dubious, but then, after listening to the record, I realised that it worked in exactly the same way as my “free” posters, with bags of atmosphere, lyrical content and just enough emotion to stir the blood.
As things turned out this style of work became my most enduring, heavily influencing the pictures I am making today (e.g. see my work now available at http://artcatto.com/artists/adamgreen/), and my love for movie music continues unabated.
Here are a selection of posters with architectural themes, another post, of more “human-centric” works will follow shortly…